About
Adidas AG is a prominent German multinational corporation specializing in the manufacturing and distribution of sportswear and athletic footwear. Founded in 1948 by Adolf Dassler, the brand's name is a portmanteau of the founder's nickname, "Adi," and his last name, "Dassler." The company's iconic three-stripe logo was established soon after its founding. Adidas' product range encompasses a wide array of athletic apparel and shoes. The Adidas Group includes other major sportswear companies like Reebok and Taylormade, and it is considered the second-largest sportswear manufacturer globally. Over the years Adidas has developed distinct brand lines, focusing on heritage designs, high-performance sports equipment, and fashion-forward collaborations. Each line has its own logo but often incorporates a variation on the three stripes. The company's long history reflects its continuous evolution in design, technological innovation and marketing to maintain its prominent position in the global sportswear market.