About
Aniye Records, founded in Italy by creative director Alessandra Marchi, is a fashion brand known for its unique and rebellious style. Marchi describes the brand's aesthetic as "femininity…sexy, irreverent but always elegant." This blend of seemingly contradictory elements—rebellious rock and roll attitude with visual sophistication—sets Aniye Records apart from other mainstream Italian brands. The brand frequently incorporates bondage elements, exaggerated metal accessories, and lace, creating a distinctive look that balances edgy modern designs with a touch of feminine tenderness. Aniye Records collections are characterized by their striking names, reflecting bold thematic choices, such as the Autumn/Winter "Gothic Ghosts" and a Vampirella-inspired spring/summer collection. This approach, coupled with the brand's use of materials like leather and its attention to detail in embroidery and patterns, demonstrates a commitment to avant-garde and fashionable punk style in both its design and creative vision.