About
Brandy Melville is a multinational fast-fashion clothing company founded in Italy in the early 1980s by Silvio Marsan and his son Stephan. Initially establishing itself in Italy, the brand gained significant international recognition after shifting its focus to a California-inspired style and expanding into the American market. The brand's name and logo are inspired by a fictional story of an American girl and an Englishman who fell in love. Brandy Melville's products, primarily apparel, are sold in physical stores across Europe, the United States, Asia, Canada, and Australia, as well as online. The company's retail spaces are characterized by a distinct aesthetic featuring a bleached wood theme and muted color palette. The brand’s marketing strategy relies heavily on social media presence and influencer partnerships, rather than traditional advertising.