Charles Jeffrey Loverboy

About

Charles Jeffrey LOVERBOY is a Scottish fashion brand renowned for its punk-inspired, gender-fluid designs. The brand's aesthetic is heavily influenced by Jeffrey's Scottish heritage and the vibrant queer club scene of London. It originated from a monthly club night of the same name, launched in 2014 at Vogue Fabrics in Dalston, London. This club served as a creative incubator, fostering the brand's unique style and ethos. Jeffrey, born in 1990, established the Charles Jeffrey LOVERBOY label officially in 2015 after graduating from Central Saint Martins, where he was mentored by the influential Louise Wilson. The brand quickly gained recognition for its theatrical runway shows, often collaborating with theatre and dance professionals, and has been worn by celebrities ranging from Harry Styles to Tilda Swinton. The brand has also received several accolades and awards, including a British Fashion Award for Emerging Talent in Menswear. Over the years, Charles Jeffrey LOVERBOY has expanded to include womenswear and has collaborated with other prominent figures in the fashion industry and cultural scene, further cementing its position as a unique and influential force in contemporary fashion.

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