Chopova Lowena

About

Chopova Lowena is a fashion brand known for its unique juxtaposition of folklore and sportswear. Their designs are characterized by a commitment to sustainability and traditional craftsmanship. The brand's anthropological approach to design involves studying and modernizing traditional textiles, crafts, and techniques. Drawing inspiration from diverse sources, Chopova Lowena seamlessly blends references ranging from Bulgarian folklore to 1980s rock climbing, creating hybrid garments that honor their origins while forging a distinct aesthetic. A core value is ethical production, using recycled and deadstock materials and employing skilled female artisans in Bulgaria. This commitment extends to creating job opportunities and preserving traditional techniques within a community of seamstresses. The overall goal is to promote ethical consumption by emphasizing the value of skill, craft, time, and environmental responsibility in the creation of distinctive clothing.

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