About
Cider is a global fashion brand offering stylish and trendy women's clothing and accessories. Founded in 2020 by four friends, the brand quickly gained popularity, particularly on TikTok, where it boasts billions of views under the hashtag #ciderclothing. Cider's design inspiration draws from diverse street styles across major global cities like New York, Los Angeles, Paris, Shanghai, and Seoul, reflecting a fusion of borderless aesthetics. The brand operates on a 'smart fashion' model, producing only what its customers want through real-time adjustments based on feedback and data, allowing for quicker delivery, affordability, and reduced waste. Cider's commitment extends beyond fashion to include sustainability initiatives such as using biodegradable packaging and creating clothing lines with recycled materials. The brand emphasizes inclusivity, offering sizes from XXS to 4XL, and boasts a global team spanning 14 countries and 11 languages. Cider's journey includes significant milestones such as its first Black Friday, expansion into new markets and product categories (including swimwear and shoes), collaboration with other brands, and the launch of a membership program called Cider Club. The brand's strong community engagement, fostered through platforms like TikTok, Instagram, and Discord, plays a central role in its identity and growth.