Diesel is an innovative international lifestyle company founded by Renzo Rosso in 1978. Initially focused on denim, the Italian brand has evolved into a leader in premium fashion, offering a distinct alternative to established luxury brands. Since 2020, creative director Glenn Martens has overseen Diesel's collections, which encompass apparel, accessories, and a wide array of lifestyle collaborations. These collaborations extend to fragrances, watches, jewelry, interior design, and even real estate projects under the Diesel Living banner. A commitment to discovering, supporting, and fostering creativity is integral to Diesel's identity and its parent company, OTB, an international fashion and luxury group.