About
Dr. Martens, a footwear brand renowned for its durability and comfort, has a rich history spanning generations. Originating in the aftermath of World War II, the brand's iconic design was born from a need. Dr. Klaus Märtens, a German doctor, injured his ankle while skiing and, dissatisfied with available footwear, created a boot with an innovative air-cushioned sole. Initially marketed to those requiring comfortable footwear for long hours on their feet, such as postmen and police officers, Dr. Martens quickly gained traction. A collaboration with the R. Griggs Group in England led to the refinement of the design, the adoption of the now-famous yellow welt stitch, and the establishment of the brand as we know it today. The brand's association with various subcultures, from skinheads to Britpop fans, further solidified its status as a cultural icon, representing self-expression and individuality. Dr. Martens continues to thrive, adapting to changing trends while maintaining its signature style and brand identity, thereby securing its enduring popularity.