About
Fendi is an Italian luxury fashion house renowned for its expertise in fur, ready-to-wear clothing, leather goods, shoes, fragrances, eyewear, timepieces, and accessories. Established in Rome in 1925 by Edoardo Fendi and Adele Casagrande, it began as a fur and leather shop. In 1946, the second generation, comprising the five Fendi sisters, joined the family business, each owning a 20 percent stake. Karl Lagerfeld's collaboration, starting in 1965, significantly shaped Fendi's creative direction, introducing ready-to-wear collections in 1977 and designing the iconic double F logo. The brand's expansion throughout the 1980s included the addition of perfumes, eyewear, and home furnishings. In 1999, LVMH acquired a controlling share of Fendi. Silvia Venturini Fendi, daughter of Anna Fendi, joined the company in 1994, playing a crucial role in designing iconic bags like the Baguette and Peekaboo. Fendi's history includes collaborations with notable figures in fashion and cinema, and significant philanthropic initiatives focused on heritage restoration and support for the arts. The brand continues to innovate and expand its offerings, marking its continued presence in the luxury market.