Grounds, a Tokyo-based label founded by Mikio Sakabe, initially operated under the name Giddy Up. The brand has made a significant impact in the sneaker world, focusing on visually creative designs and notable collaborations, such as those with Walter Van Beirendonck and Published by. Grounds' aesthetic is deeply rooted in Japanese youth culture, aiming to foster a new form of communication with the earth through its footwear. The brand's philosophy emphasizes a connection between the wearer, the shoe, and the earth, striving to create shoes that minimize the burden of walking and inspire a sense of heightened awareness and connection.