GROVE, established in 2014, is a fashion brand that reinterprets the classic vintage styles of the 1960s. Its designs focus on simple and contemporary casual wear, emphasizing natural beauty and timeless elegance. The brand creates functional seasonal staples, offering fresh, sophisticated pieces for versatile wardrobes that cater to individual tastes. GROVE blends established design tropes with modern elements, showcasing a strong feminine aesthetic updated for the present day.