About
Gucci, one of the world's most renowned and influential luxury brands, is a global benchmark for fashion and accessories. Founded in Florence, Italy in 1921 by Guccio Gucci, the House is celebrated for its eclectic and contemporary creations. These designs represent the height of Italian craftsmanship, renowned for their exceptional quality, meticulous attention to detail, and imaginative designs. Gucci's unique vision, described as colorful, romantic, poetic, and magical, has garnered significant critical acclaim and fostered a strong emotional connection with younger generations. The brand is continuously striving to redefine luxury for the 21st century, adopting a radically modern approach to fashion driven by charisma, innovation, and a commitment to progress. In 2017, Gucci launched its 'Culture of Purpose' initiative, a 10-year sustainability plan focused on creating positive environmental and social impact. In January 2023, Sabato De Sarno was appointed as Gucci's Creative Director.