About
LUV·M is a lifestyle brand that goes beyond simply selling clothing. Its LUV·MANIFESTO aims to add value and inspiration to consumers' lives by offering a fresh perspective on achieving a better life. The brand's vision focuses on several key areas. First, LUV·M selects an overarching theme each year, creating diverse content and experiences centered around that theme, infusing even the smallest moments with new meaning and value. Second, it explores different sub-themes throughout the four seasons, aligning its messaging with the changing seasons and rhythms of life, helping consumers experience new insights and emotions. Third, LUV·M expands beyond fashion to offer various lifestyle content, incorporating travel, culture, art, and wellness to showcase its unique lifestyle proposal. Lastly, it prioritizes communication with its consumers, encouraging community engagement and organizing projects and events to foster deeper connections.