About
Moncler, founded in 1952 in Monestier-de-Clermont, France, initially focused on producing sportswear for mountain activities. The brand's name is an abbreviation of the town's name. Initially designed for workers, Moncler's down jackets provided high resistance and protection against harsh weather. In 2003, Remo Ruffini acquired Moncler and repositioned the brand, evolving its style from purely sportswear to versatile lines suitable for various occasions and demographics. Under Ruffini's leadership, Moncler emphasizes uniqueness, high quality, versatility, and continuous evolution while staying true to its heritage. The brand's expertise lies in outerwear, specifically down jackets, utilizing high-quality materials and innovative designs. Its integrated business model focuses on direct control over key value-adding phases, encompassing design, raw material sourcing, and production, both internally and through carefully selected third-party manufacturers. Moncler’s collections, including the Moncler Collection, Moncler Grenoble (sporty line), and Moncler Genius (collaborative line), cater to diverse customer segments. The brand's distribution strategy includes directly operated stores, online channels, and carefully managed wholesale partnerships. Their commitment to sustainability includes the Down Integrity System & Traceability (DIST) protocol, ensuring ethical sourcing and animal welfare. Their values and purpose focus on pushing for excellence, incorporating diverse voices, embracing creativity and innovation, fostering warm relationships, and promoting social and environmental responsibility.