About
MSGM, founded in 2009, is an Italian fashion brand that has quickly gained international acclaim. The brand was initially a collaboration between Massimo Giorgetti and the Paoloni group. Giorgetti's design philosophy is rooted in his upbringing in Rimini's vibrant beach and club culture, resulting in a distinctive style that blends urban and sportswear influences with classic Italian tailoring. His designs are characterized by bold colors, striking patterns, and unique details, creating a youthful and individualistic aesthetic. Giorgetti’s creative process is informed by contemporary trends, music, and art, which he often incorporates into his collaborations with various artists. The brand's ethos emphasizes a free-spirited approach and a forward-looking vision, reflecting in slogans like "never look back, it's all ahead" and the idea that "lightness is not superficiality." Today, MSGM's collections are widely distributed globally through various retail channels, including flagship stores and online platforms.