About
Nike, Inc. is an American multinational corporation specializing in the design, development, manufacturing, and global marketing and sales of apparel, footwear, accessories, equipment, and services. Its world headquarters are located near Beaverton, Oregon. A major producer of sports equipment, Nike is one of the world's largest suppliers of athletic shoes and apparel, employing over 44,000 people worldwide. In 2014, the brand alone was valued at $19 billion, making it the most valuable brand in the sports industry. Founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the company officially became Nike, Inc. on May 30, 1971, named after the Greek goddess of victory, Nike. Beyond its core brand, Nike markets products under various sub-brands and subsidiaries, including Jordan, Hurley International, and Converse. Nike's extensive sponsorship of athletes and sports teams globally, coupled with its iconic "Just Do It" slogan and Swoosh logo, contribute to its worldwide recognition. The company's research and development efforts, particularly through its Nike Explore Team Sport Research Lab, drive performance innovations by utilizing scientific insights in various disciplines like biomechanics and engineering. Nike's mission is to fuel product innovation for athletes worldwide, consistently testing ideas to improve performance, reduce injury risk, and deliver cutting-edge products.