About
Overdue Flair is a South Korean designer brand gaining significant traction within the fashion industry. Founded in 2018, the brand originated from W Concept Korea and quickly established itself as a leader in the growth of designer brands. Overdue Flair's design aesthetic centers around a blend of vintage colors and patterns, combined with modern, minimalist silhouettes. Since its launch, the brand has successfully produced five seasonal campaigns, with its 19FW collection proving particularly popular. The brand's Outer line has become a consistent best-seller, with items like the Tailored Blazer, vintage crop jacket, and tweed coats selling out in their first and second preorder rounds. This season's key feature is the incorporation of color blocks in its hooded products, designed for everyday wear. Based on its strong design foundation and consistent success, Overdue Flair is actively pursuing further brand expansion.