3.1 Phillip Lim, a modern luxury brand, debuted at New York Fashion Week in 2005. Founded by designer Phillip Lim and entrepreneur Wen Zhou, both 31 at the time, the brand aimed to provide an innovative and chic wardrobe for the modern global citizen. Lim's background includes studying finance and home economics, while Zhou's experience encompasses founding import/export and clothing production companies. The brand, initially focused on accessible luxury, has expanded to include women's and men's clothing, accessories, and footwear. It maintains stores in various locations worldwide, including New York, Hawaii, China, Japan, and South Korea, and serves customers in over 12 countries. The brand's commitment to sustainability and community engagement is central to its operations, reflected in several initiatives including the #STOPASIANHATE movement and collaborations with organizations supporting youth and combating food insecurity. Phillip Lim's individual contributions extend beyond fashion design, encompassing leadership roles, authorship, and advocacy for social justice and community support.