About
Prada, a globally recognized luxury fashion house, was founded in 1913 in Milan, Italy, by brothers Mario and Martino Prada as Fratelli Prada. Initially specializing in high-quality leather goods, luggage, and travel accessories, the brand quickly gained prestige, becoming the official supplier to the Italian Royal House. This association solidified Prada's reputation and its iconic triangle logo, featuring the House of Savoy coat of arms and knotted rope design, became a symbol of Italian aristocracy. In the 1970s, Miuccia Prada, granddaughter of Mario Prada, joined the family business, taking over as head designer. Her innovative approach, blending minimalist aesthetics with unconventional materials, revolutionized the brand. Miuccia's introduction of ready-to-wear clothing in 1988 marked a significant expansion, establishing Prada's place as a leading force in the fashion world. The brand's signature 'Prada Green' and iconic nylon bags, made from water-resistant 'Pocono' nylon, further cemented its unique identity. Prada's commitment to innovation continues, evidenced by the launch of the Linea Rossa sports line in 1997 and the environmentally conscious Re-nylon collection. Today, Prada remains a powerful global brand, known for its blend of luxury, minimalist design, and consistent innovation under the leadership of Miuccia Prada and her husband, Patrizio Bertelli.