R13 is an elevated denim-driven luxury brand that debuted in New York City in the fall of 2009. Its designs are heavily influenced by authentic American traditions and history, incorporating unique and subtle details. The brand offers denim and leather goods, both known for aging gracefully and developing a unique character with time and use. R13 aims for a rugged yet chic aesthetic, remaining unpretentious and genuine. The jeans are crafted from luxe Italian and Japanese denim in specialized boutique factories in those countries.