RAIVE STUDIO is a fashion label characterized by its borderless and free-spirited approach to design. The brand's aesthetic is heavily influenced by rave culture, emphasizing self-expression and disregarding external pressures. Its name is a combination of three words: REVE (dream, fantasy, longing), I (ego), and RAVE (peace, love, unusual, respect). RAIVE reimagines classic pieces, making them appealing to women across various ages and generations. The brand's designs blend formalized and unconventional concepts, creating contemporary looks based on layering techniques. Overall, RAIVE collections are described as harmonious, fun, and unique.