About
Sporty & Rich originated as a curated mood board, a collection of images representing a visually appealing lifestyle. This evolved into a print magazine focused on design, love, creativity, and overlooked moments and individuals. The brand now offers a collection of thoughtfully designed products, prioritizing lasting quality over fleeting trends. The brand's founder, Emily Oberg, initially developed Sporty & Rich as an Instagram mood board while working at Complex Magazine in New York. The brand's aesthetic is a blend of vintage sportswear and luxury. Sporty & Rich values environmental responsibility, partnering with environmental non-profits to mitigate its impact. The headquarters are located in Paris, and the brand's founder personally oversees aspects from design and marketing to art direction and collaborations.