SWEAR London

SWEAR London is an alternative footwear brand founded in 1997. Rooted in the dynamic and vibrant culture of London, the brand quickly established itself as a cult favorite, reflecting the city's music scene and spirit of individuality. Its design ethos centers on self-expression and inclusivity. Since 2018, SWEAR London has revisited its 90s archive, reintroducing iconic designs with a contemporary twist, particularly focusing on its signature Chucky soles. The brand operates on a made-to-order principle, minimizing material waste and aligning with environmentally conscious practices. Each item is produced only after purchase, showcasing a commitment to sustainability and bold, innovative methods.

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