The North Face is an outdoor apparel and equipment company. Its fundamental mission, unchanged since its founding in 1966, is to provide the best gear for athletes and modern-day explorers, support the preservation of the outdoors, and inspire a global movement of exploration. The brand's history is one of continuous innovation and a commitment to quality, pushing the boundaries of what's possible in outdoor gear and actively working towards environmental sustainability. The company's expertise lies in providing high-performance apparel and equipment for a wide range of outdoor activities, including hiking, climbing, skiing, and snowboarding.