About
Vans, an iconic action sports brand, was founded in 1966 by brothers Paul and Jim Van Doren, along with partners Gordon Lee and Serge Delia. Originating in Anaheim, California, the Van Doren Rubber Company differentiated itself by manufacturing and selling shoes directly to consumers, producing 12 pairs on its opening day. The brand's first shoe, the Style 44 (later known as the Authentic), quickly gained popularity, particularly among skateboarders who appreciated its durable construction and sticky sole. The distinctive Vans Sidestripe, initially a doodle by Paul Van Doren, became a brand hallmark, first appearing on the Old Skool (Style 36) in 1977. The Sk8-Hi (Style 38) followed in 1978, offering ankle support for skaters. Throughout the 1970s and 1980s, Vans experienced significant growth, expanding its retail presence and gaining international recognition through film appearances and endorsements. The brand faced bankruptcy in 1984 but successfully reorganized, returning to profitability through focusing on quality and core products. In the 1990s, Vans expanded its reach into snowboarding and music through sponsorships like the Warped Tour and the Triple Crown series. Vans also introduced innovative technologies like UltraCush Lite and WaffleCup. The 21st century brought a focus on global expansion, collaborations with high fashion designers, and the development of new product categories. Vans continues to produce iconic footwear and apparel, leveraging its heritage and constantly pushing creative boundaries across action sports, skate, surf and BMX.