About
We11done is a South Korean fashion brand known for its easy-wearing silhouettes, elegant tailoring, and reworked staple pieces inspired by late 1990s and early 2000s fashion. The brand distinguishes itself with a strong gender-neutral approach, a departure from the more commercially cutesy aesthetic prevalent in some other Korean labels. We11done was founded in 2015 by friends Jessica Jung and Dami Kwon, who also co-founded the multi-brand boutique Rare Market. The brand initially gained recognition for its unique designs and subsequently expanded its international presence, showcasing its collections in Paris before the pandemic and building a significant global following, including celebrity fans and numerous stockists worldwide. Its 'insouciant edge and coolness' have made it especially popular in China, its largest market. In January 2022, Sequoia Capital China took a majority stake in We11done, furthering its growth and international ambitions.